MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business?

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require...y’know, liking them? We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting your business is too much?