MBA918 Must Read: Perennial Seller by Ryan Holiday

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday. Perennial Seller is about producing work that lasts, and creates profit for years. As our collective attention span shortens, how can you create something with a lasting impact?