MBA865 Starting a Business in a Crowded Marketplace

Have a great business idea, but afraid there’s too much competition? Well, we've got great news: there’s no such thing! Contrary to popular belief, it’s actually easier to compete in a crowded marketplace than it is to be first. Creating demand for a kind of product that doesn't exist is an uphill battle, to say the least. Having a customer base that’s already seeking solutions— that’s an advantage!