MBA793 Must Read: Pre-Suasion by Robert Cialdini

It's finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini's Influence made a splash when it was published in the 80's. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of seeing things in an honest, ethical way. Hear all about it: click play!