MBA662 Is Allowing Your Customers to Self-Cancel a Good Idea?

If your business is a membership service, the cancellation process has to be carefully designed. While some prefer to let dissatisfied customers self-cancel, others insist on making it a two-way decision. Which is best? The answer will depend on you, but there are some standard principles to help you decide. Listen in and find out how to craft the best policy for the business you're running.