MBA619 Should You Refund Customers Past The Refund Deadline?

Refunds can be a tricky topic. In today's episode, we discuss whether or not it's a good policy to refund customers after the refund deadline has passed. How do you balance the need for a great customer service reputation without being taken advantage of? How do you make sure that your investment into a customer's experience isn't a total loss? We cover the different approaches, the cost considerations, and the value of risk reversal. Click play, and hear our take!