MBA617 Q&A Weekends: Do I need an SEO expert to work on my website?

Should you hire an expert SEO consultant? The search engine manipulation industry is a big one, with loads of folks who promise to get Google’s attention for you. But can they really? If so, is it worth what they charge? We dive into the myths and facts about optimization. Click play, and hear how climbing the rankings is about substance, not hacks or formulas.