MBA449 Q&A Weekends: Not sure if we should lower the MSRP. How do we find the right price?

Brian is a board game publisher and he's having trouble deciding on the price of one of his successful games. He's just got a large print run for a lower manufacturing cost for this game he's concerned with but now he's not sure if he should also lower the MSRP. Now that the costs have gone down, how does he find the right price? Let's hear it!