MBA1394 Why Knowing Your Buyer’s Journey Is So Important

Sometimes, we forget to focus on the customers we already have. Your “buyer’s journey,” the steps your customers took from stranger to lead to revenue source, is crucial to keeping your business alive and thriving. Knowing exactly how you got people interested — and how you converted that interest into a sale — is the key to repeating the process, and to finding customers that will stick around for the long term.