MBA1387 The Dangers of Free + Free Ride Friday

“Free” can really cost you. If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered for nothing, you might be losing years of potential future revenue.