MBA1297 Build an Audience First or Product First? + Free Ride Friday!

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product? There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.