MBA1255 Q&A Wednesday: How do I choose the right CRM platform?

In online marketing, customer relationships are everything. That’s why an entire industry devoted to Customer Relationship Management (CRM) has evolved. But with so many options, which CRM service is right for your business? It’s Q&A Wednesday, and one listener is overwhelmed by the options. From the simple and inexpensive to the wildly complex and pricey, there’s a CRM for just about every business. Understanding the factors you need to consider will help you pick the right one, and make your marketing work smoother, faster, and more effectively.