MBA1163 Must Read: To Sell Is Human by Daniel Pink

No matter what your independent business is, you have to be a sales person. E-commerce, SaaS, freelancing, artisan pretzel-making; whatever the business, you can’t escape the need for salesmanship. It is everything, even if you don’t consider yourself a “sales person” in the conventional sense. Articulating your idea and persuading others to buy in is the essence of business itself, big or small.