MBA1147 5 Timeless Lessons from the Father of Advertising + Free Ride Friday!

David Ogilvy invented modern advertising. What can you learn from him? In a still text-driven online marketplace, effective copywriting is just as important now as it was in the 1960s. As the real-life Don Draper, Ogilvy used meticulous research to find out exactly what drove leads and sales. Everything he discovered about magazine and newspaper ads is directly applicable to websites and landing pages today.