MBA1093 Guest Teacher: Michael Koral – The Right Sales Funnel For Any Small Business

It’s time to toss the funnel. Yes, that funnel; the marketing and sales funnel that’s been the gospel of online business strategists for just a little too long. While the premise of attracting an audience, converting that audience into leads, and turning those leads into customers is still valid, the one-size-fits-all approach needs a little refining.