Passing Shot meets... Sam Seddon, IBM's UK Sport & Entertainment Sponsorships Lead to discuss Wimbledon + how data is used to enhance the tennis fan and the tennis player experiences at The Championships

In the latest episode of The Passing Shot Meets…..we chat to Sam Seddon, UK Sport & Entertainment Partnerships Lead at IBM, about unlocking the magic of data to enhance the player and fan experience at Wimbledon.

As the official IT provider to The Championships, the data collected by IBM plays a crucial role in delivering instantaneous statistics, highlights and insights to worldwide fans, media, players and coaches.

IBM aims to break news faster than a global media organisation and make sure their innovative technology and use of Artificial Intelligence elevates the Wimbledon experience for all. Listen in as Sam unveils what goes on behind the scenes from the data collector sitting courtside to the curated highlights and stats we view from our digital devices.

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