In this episode of Technology Reseller News , Publisher Doug Green speaks with Robert Galop and Kevin Nethercott, Co-Founders of Creo Solutions, about how service providers can turn years of “dark” conversation data into immediate, recurring revenue. Creo Solutions, founded two and a half years ago, focuses on helping carriers, CSPs and MSPs 2x–3x their revenue by layering AI-driven services on top of the UCaaS, CCaaS and CPaaS platforms they already sell. Their flagship offering, Pulse Conversation Intelligence, combines vCon-based conversation capture with AI analytics to unlock business value from every call. Galop explains that most organizations are still effectively “flying blind” with their customer conversations. Contact centers typically QA only about 2% of calls, leaving 98% unreviewed and unanalyzed. With Pulse, service providers can give their customers full visibility into compliance issues, churn signals, missed opportunities and coaching moments across all calls. As Galop puts it, “Within the first week, we’re usually finding immediate ROI — a compliance risk, a security problem or a saveable customer that would have slipped away.” Nethercott emphasizes that the magic is in leveraging what service providers already have: their network, their platforms and their customer base. Using vCon as the standardized container, Pulse ingests existing call recordings and CDRs via API, processes them with Creo’s AI stack, and returns focused insights, alerts, summaries and dashboards. There’s no heavy integration project for the provider — “We can go to contract today, get integrated tomorrow, and by day three they can have it running in a customer,” notes Nethercott. Everything is delivered white-label, so the service provider owns the customer relationship and the new AI-powered revenue. For end customers, the platform is designed to reduce noise, not create more of it. Instead of a “data dump,” managers get the exceptions and patterns that matter: which agents handle certain call types best, which phrases correlate with successful sales, what recurring complaints are driving churn, and where frontline staff need coaching. Different roles see different slices of value: marketing can mine real customer language and enthusiasm, sales can see what actually moves deals forward, operations can spot systemic issues, and executives finally get a single source of truth about what customers are really saying. Creo sees strong early traction in healthcare, insurance, legal and home services—sectors where people spend their entire day on the phone but leadership can’t possibly listen to every call. By turning every conversation into structured, searchable, AI-analyzed data, Pulse Conversation Intelligence gives service providers a high-impact, easy-to-launch AI story for 2026: a new, sticky revenue stream built entirely on top of services they’re already delivering. Learn more about Creo Solutions and Pulse Conversation Intelligence at https://www.creosolutions.tech/ and intelligence.cloud.
