Headless commerce startup Swell raises $3.4M

While new headless commerce platforms are emerging all the time, Swell CEO Eric Ingram told me that it remains “really hard to do something new in e-commerce.” Specifically, he told me that most headless platforms (which offer back-end infrastructure separate from the front-end shopping experience) allow businesses to build a faster shopping experience. Learn more about your ad choices. Visit podcastchoices.com/adchoices