A bike lover’s take on the Cowboy e-bike

Electric-bike maker Cowboy recently let me spend a couple of weeks with one of their e-bikes. It’s a well-designed e-bike that makes biking effortless, even if you’re going uphill. Cowboy is a Brussels-based startup. The company raised a $3 million seed round a couple of years ago and an $11.1 million (€10 million) Series A round last year. The company designs e-bikes from scratch. Components feel more integrated than in a normal e-bike. Learn more about your ad choices. Visit podcastchoices.com/adchoices