Kevin Hart live on TBPN

This is our full interview with Kevin Hart and his business partner James Morrissey, recorded live on TBPN.

We discuss Kevin Hart’s approach to building authentic, long-term brands rather than slapping his name on products, his partnership with James and their strategy for breaking through a crowded tequila market with real ownership and storytelling, and the operational grind behind scaling a $200M business, from hands-on distribution to adapting to shifting media, consumer behavior, and the next generation of creators.

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