If You’re the Local Expert, Stop Charging Like the Local Idiot

Ask a question here WARNING: Intentionally Abrasive Language - Every service business wants to be the company everyone recommends—the local expert called after three other contractors have replaced the wrong parts, collected their checks, and left the customer with the same damn problem. But authority doesn’t come from putting “premier,” “elite,” or “superior” on the side of a truck. It comes from becoming exceptionally good at solving difficult problems, teaching people what you know, docume...