Psychology in dealing with Clients in Architecture Practice

Send us Fan Mail "Educating the client" does not mean you will be 'schooling' them as notably they are 'above you' (as the paymaster). Education here means the ability to sell your service by using the psychology learned in sales and the ability to create a conversation with the client to maintain a healthy professional relationship. What happens in a meeting is the following: Ideas > Brainstorm > Solve problems The client bought your services and as the architect, you give valuable i...