Why is solar so expensive in the U.S.? Nick Josefowitz has the receipts—and a plan to fix it. In this episode, we dig into one of the largest hidden reasons rooftop solar costs $35,000+ for the average American homeowner (while in Australia it's closer to $6K). Spoiler: It’s not the panels—it’s the paperwork. Nick is the founder of Permit Power , a nonprofit laser-focused on making solar faster, cheaper, and easier to install by tackling the bottlenecks that most people overlook: permitting and interconnection. Drawing from his experience as both a C&I developer and public infrastructure policy leader, Nick shares how America’s red tape turned rooftop solar into a bespoke luxury—and why that’s about to change. If you’ve ever felt frustrated by utility interconnection delays, permit backlogs, or unnecessary installation costs, this is the episode that gives you hope—and tools. 🎧 Expect to learn: 🔹 Why U.S. rooftop solar is 5x more expensive than in other countries 🔹 The hidden costs of permitting delays—and how they drive up CAC 🔹 How smart policies in CA, TX & FL are changing the game 🔹 Why Nick chose to build a nonprofit to fix a for-profit industry problem 📣 Whether you're a solar installer or policy nerd, this one’s for you. Listen in and get inspired to fix solar from the inside out. Check out OpenSolar OS 3.0 at: https://suncast.media/opensolar If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/ . Our Platinum Presenting Sponsor for SunCast is CPS America ! You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors . Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media . Subscribe to Valence , our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/ You can connect with me, Nico Johnson, on: Twitter - https://www.twitter.com/nicomeo LinkedIn - https://www.linkedin.com/in/nickalus
