Such A Vibe Podcast

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something. Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture. Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power. Because the strongest brands aren’t just seen. They’re felt.