This is why brands love sports stars

Today we’re deepening why sports stars work so well for branded partnerships, and why we, as the audience, care so much about them. The relationship between fashion and sports has always been incredibly strong, but in 2026, brands are leaning in more than ever. Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @styleishpod and TikTok @styleishpod. Big thanks to 1800 Tequila for making this episode of Style-ish possible! Elevate your summer with the world's most awarded tequila. Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) and Rhiannon Joyce (@rhiannonjoyce). Do you have any Opinions Please that you’d like to submit? Send over your questions and dilemmas here. Style-ish's producers are Lucy Hunt (@lucyhunt3) and Cait Emma Burke (@caitemmaburke). Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen. We’ll see you back here next Wednesday.