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🎙️ Guest: Karyn Scott, Fractional CMO & Founding Advisor at Fiat Advisors
🕒 Episode Length: ~30-32 minutes
Episode Overview
In this episode, we sit down with Karyn Scott, a seasoned Fractional CMO who has worked with some of Silicon Valley’s biggest names, including Salesforce, CloudSpot, and Cisco. Karyn shares how fractional leadership is reshaping executive roles, what it means for companies looking to scale efficiently, and how AI is impacting marketing, leadership, and knowledge work.
She also dives into how senior leaders can monetize their expertise in the evolving job market—and what AI’s rapid acceleration means for professionals trying to future-proof their careers.
If you’re a senior leader navigating AI disruption, a marketing exec thinking about going fractional, or just someone trying to understand where AI is headed next, this episode is packed with insights you won’t want to miss.
What You’ll Learn in This Episode:
✅ What fractional leadership actually means—and how it differs from traditional executive roles
✅ Why some companies shouldn’t hire a full-time CMO (and when fractional makes sense)
✅ How AI is changing marketing, storytelling, and leadership—and what leaders should do now
✅ The biggest misconceptions about AI-generated content and how it affects branding
✅ Practical tips on how to monetize your expertise as a fractional leader
✅ Why networking is changing—and how to leverage your industry connections for new opportunities
✅ Karyn’s top lessons learned as a fractional executive (including contract & pricing advice)
Key Quotes from Karyn Scott:
💬 “AI is changing storytelling, but humans still connect with emotion. The best marketers will know how to blend both.”
💬 “A great fractional executive doesn’t just consult—they embed, execute, and create lasting impact.”
💬 “If AI can take over your job, you should be thinking about how to work with it, not against it.”
Resources & Mentions:
📌 Fiat Advisors – Karyn’s advisory firm
📌 LinkedIn – Karyn Scott – Connect with Karyn
📌 HyperWrite – AI for writing & content creation
📌 Runway ML – AI for creative teams
Where to Find Karyn:
📍 LinkedIn: Karyn Scott
📍 X (Twitter): @KarynScott
📍 Instagram: @KarynScott
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🚀 Stay tuned for more episodes on how AI is disrupting jobs and reshaping leadership!
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This show was produced by Rob Curtis, Jamal Stockton and Ximena de la Tijera