STtalks #397 - Tell Your Ag Story with Emily Elsing

Today’s guest highlights the impact of storytelling as a key tool for building consumer trust and connection. Emily Elsing, an agricultural storyteller and influencer, shares how FFA and her time at UW–Madison led her into agriculture, and how she and her husband, Avery, began sharing their everyday rural life on YouTube through their page, New Age Custom Farming, as well as her Facebook, Prairie Raised Beef, and Instagram, @‌emilyelsing_. Emily explains how in-person feedback confirmed the impact of their content, how she handles criticism, and why farmers don’t need an “earth-shattering” story to be worth following. She discusses social media’s role in opening “farm gates” to consumers, the value of real human connection and community, simple content ideas for dairy producers, and opportunities their social presence has created for their farm.