Say it Again: Your Business NEEDS to be on TikTok with Alex Rossman

From Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout Joe Casabona, Productivity & Tech Coach for Solopreneurs

More and more, we're hearing about why businesses should be on TikTok. As a creator, this can be a new place for you to gain an audience…if you do it right. And today's guest, Alex Rossman, knows a thing or two about TikTok. His agency, Rossman Media, is currently moving many of his B2B clients to the platform with great success. Today, Alex will tell you why you should be there, and how to make the most of being on the platform…from building community to generating more leads. In Build Something More, we talk about what it's like being a musician (we both play the drums), writing songs, and there's a heavy dose of The Beatles in there too.

Top Takeaways:

TikTok has accelerated a lot faster than other social media platforms in growth and maturity. They even have a managed services to help business grow through trends.
1/10 of your videos will have some viral component to it. That doesn't mean millions of views, but it could mean 10,000. So it's important to be there, and be consistent.
Alex recommends having a record day where you create 30 days worth of content in a sitting. Then you can plan and schedule it out. Using some free analytics, you can see what's trending and ride those waves to growth.

Show Notes:

Sponsored by: Nexcess | Ahrefs | TextExpander

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/