REAIR: Building a Cohort-Based Course with Jennifer Bourn

With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks about running a cohort-based course, and how she built the PPP. I listened to it again as I was looking for inspiration and best practices to realize the Playbook fully. And let me tell you, this episode really holds up! For members, I talk about how my webinar → paid members sales to funnel went.

Top Takeaways:

• Online courses are NOT passive income. If you want your course to be successful, you need to evolve it.
• Offering a PRO version was a big mistake for Jen because people bought the non-Pro version and tried to get the Pro benefits. The lesson has one offer OR makes the Pro benefits totally different.
• Running live workshop events are a great way to add accountability and more value to your self-paced courses. You're ensuring your students take action now, instead of procrastinating.

Show Notes:

• Jennifer Bourn
• Jennifer on Twitter
• Profitable Project Plan
• Content Camp
• Jennifer Bourn and Profitable Project Plan
• Company of One
• Introduction to the Block Editor
• 2021: The Year of Opportunity
• Join the Creator Crew

Sponsored by: Nexcess | Ahrefs | LearnDash

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/