Live Coaching: Growing Your Podcast Through Your Website with Scott Cowan

From Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout Joe Casabona, Productivity & Tech Coach for Solopreneurs

It’s another live coaching call. Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.

Top Takeaways:

Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too.
Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches.
Instead of trying to grow your podcast directly, grow your newsletter and social media followings. Then share your show with those audiences — your newsletter especially can be ripe for growth and promotion.

Show Notes:

Sponsored by: Moft | Nexcess | LearnDash

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/