Leveraging YouTube to Build Trust and get Leads with Jessica Freeman

From Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout Joe Casabona, Productivity & Tech Coach for Solopreneurs

Word of Mouth has long ruled the lead-generating roost for freelancers and small business owners. But that’s an untenable, unscalable business model. What does work, you wonder? Ask web designer Jess Freeman. 60% of Jess’ leads come from content creation alone; 40% from her blog and YouTube. While many view YouTube as a place for entertainment and influencers where only the most popular channels make money, Jess shows us that’s not true. And she shares some fantastic tips on how you can leverage YouTube to build trust and generate leads. Plus, in Build Something More, we talk WordPress vs. Squarespace.

Top Takeaways:

Don’t expect to get rich overnight with content. It’s a long game that helps you build better trust with prospective clients.
Jess tells us about 2 types of YouTube content: connection (get to know me better) and educational (teaching something). Be sure to teach your target audience!
Consistency is key, so come up with a cadence that works for you. Batch your content and release it on a predictable schedule.

Show Notes:

Sponsored by: Nexcess | Ahrefs

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/