How to Get Published in the New York Times with Stephanie Lee

From Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout Joe Casabona, Productivity & Tech Coach for Solopreneurs

How do you get the NY Times (or the WSJ) to publish your article? Do you just email them and hope for the best? Well…you can, but according to Stephanie Lee, you shouldn’t. See, Stephanie is a media strategist who’s been published in the NY Times, and has gotten her clients into publications like Entrepreneur…through cold pitching! She says the important thing for you is to build clout markers to show you are trustworthy. And today, she walks us through how to do that using her Slingshot method. Plus, we answer the question, “Will PR outreach make me rich?” In an extra long build something more, we chat conferences, World of Warcraft, and…Scranton? Like from The Office?

Top Takeaways:

Most people ignore this fundamental thing about the media: they work with people they can trust. Just like we buy from companies and brands we trust, the media needs to know you really know what you’re talking about. They are staking their reputation on it.
You can build up trust by following the slingshot method. Don’t go for the NY Times at first. That’s like trying to pitch in the World Series. Instead, start with a trustworthy industry blog and build from there.
When you are ready to pitch, do come out with the ask right away. Read an article and send a compliment. Open a dialog, then pitch what your article is about and why it’s important to write about today.
Bonus: this, like everything good in life, takes time.

Show Notes:

Sponsored by: Nexcess | LearnDash

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/