How to Create a KILLER Digital Product with Molly Keyser

From Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout Joe Casabona, Productivity & Tech Coach for Solopreneurs

Molly Keyser made half-a-million dollars selling a 15-page, $59 eBook without spending money on ads. How do you ask? She created something SUPER valuable, that immediately made the buyer money. And throughout this episode, Molly is going to tell us how she went from professional photographer to online educator making digital products, all by knowing and serving her niche. There’s A LOT to unpack, and I know you’ll find a lot of actionable tips here.

Top Takeaways:

Clearly define your niche so you can serve them, and stay true to that niche. Remember: Just because you know how to do something doesn’t mean you should teach it.
For your digital products, you need to solve a problem for your audience. Painkillers sell better than vitamins most of the time. And bonus points if you can point to immediate ROI.
If you (or you from 2 years ago) aren’t your ideal client, immerse yourself in communities of your ideal clients so that you can learn their biggest pain points.

Show Notes:

Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/