How I Ended Up Having My Best Black Friday Sale Ever

From Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout Joe Casabona, Productivity & Tech Coach for Solopreneurs

This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I've promoted anything. The result? My best sale ever. So how did I do it, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share the actual revenue, and my thoughts on affiliate programs.

Top Takeaways

Preparation and messaging were instrumental. I started thinking about the sale in October - what the offer would be and the direction my business would go in for 2022. Right before the sale, I redesigned the home page to really push the benefits of the membership.
Don't be afraid to send too many emails. I sent 9 emails over 5 days, with 4 coming on the last day. Each lead to at least one sale.
I also paid attention to how things were going. When I found the membership to be a lot more popular than initially though, I changed the last few emails in the sequence to highlight the benefits of that instead of the fact that a la carte courses were going away.

Show Notes

Sponsored by: Accessibility Checker by Equalize Digital | Nexcess | TextExpander

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/