Creating YouTube Content for the Viewer (and not the Algorithm) with Hannah Smolinski

From Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout Joe Casabona, Productivity & Tech Coach for Solopreneurs

We must make content to serve the almighty algorithm to make money on YouTube, right? Wrong! Over the last couple of weeks, you’ve heard from creators who are doing a video that works for them — and today’s guest is no different. Hannah Smolinski is a Fractional CFO who grew her YouTube channel to 38,000 subscribers and doesn’t pay attention to analytics. Instead, she answers questions her target audience has, is generous with her time and her knowledge, and knows it’s all about the long game, not getting rich quickly.

Top Takeaways:

Don’t make money for Adsense. It’s too unpredictable. Instead, create good content and get people to know, like, and trust you.
Doing videos on free resources helps get people onto your list. From there, you can continue to provide value, promote new videos, and form relationships with potential customers.
The beautiful thing about consulting and YouTube: it allows people to really warm up to you. Hannah says most of her calls are with people who are already ready to hire her thanks to YouTube.

Show Notes:

Sponsored by: Nexcess | Ahrefs | LearnDash

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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/