Send us a text Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook. In this episode, we break down what went wrong and whether the turnaround plan has a real shot. We cover: How chasing “adjacent” categories like shampoo and laundry backfired Why discounting destroys price integrity in a brand-led business The missed opportunity in e-commerce and Amazon resellers What Bath and Body Works can learn from Walmart, Target and TJX How to think about profit from the core in your own business If you want to sharpen your operator brain and see how a real consumer brand tries to pull out of a stall, this one is for you. Partner Links: Learn more about NordStellar's Threat Exposure Management Program ; unlock 20% off with code BLACKFRIDAY20 until Dec. 10, 2025 Chapters: 00:30 Introduction to Bath and Body Worksv 06:37 Analyzing Bath and Body Works' Strategy 11:40 Challenges in Product Expansion 17:32 E-commerce Strategy and Customer Engagement 27:34 Future Outlook Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team Connect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube ! Follow us on LinkedIn , Instagram , and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (
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