In today’s episode, I share what happened when someone told me, “You need better evidence if you want to convince us.” It made me realise - we’re not here to convince, we’re here to connect. I explore why trying to prove the case for sustainability can create more resistance, and how shifting to curiosity, listening, and meeting people where they are is a far more effective approach. If you’ve ever felt stuck trying to get people on board, this one’s for you. Let’s stop convincing - and start connecting. Here are the highlights: The Importance of Meeting People Where They are (5:06) The Role of Leadership in Sustainability (10:25) Reframing the Approach to Sustainability Communication (13:47) Overcoming Barriers to Effective Communication (14:10) Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn This Podcast is proudly produced by Wavemakers Audio
