Why Selling Time Is Killing Your Public Relations Agency

Every PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, January through December, whether the work demands it or not. Need a press release? Flat rate. Need ten? Multiply. Need an editor or a videographer? That's by the hour, and one minute is one hour. The pricing isn't creative. It isn't strategic. It's arithmetic dressed up as a business model. And it worked fine, until AI started doing the arithmetic faster. Sudd...