Why Public Relations May Be the Secret Weapon in AI Search

Every PR professional has sat in a meeting where leaders ask you to “show up in AI” Here’s the problem. The AEO/GEO industry has built an entire measurement apparatus around citations… the moment an AI visibly names your brand. But the research shows that moment is essentially an echo of a decision that was already made, upstream, in conversations that left no trace. Brands have been optimizing for the receipt, when the purchase decision happened days ago. The deeper irony is that the w...