When the Media Quote isn’t Human: Fake Quotes – Real Damage

What if the expert quote you just read in a news article wasn’t written by a human — but by AI? That’s already happening. A PR tool called Synapse is selling agencies the ability to fire off automated expert pitches to journalists, complete with research, personal-sounding anecdotes, and polished email copy — all with minimal human input. It promises one person can do the work of five and crank out twenty media pitches an hour. But is this innovation, or is it a warning si...