Tylenol Trouble: When Misinformation Goes Viral

From Stories and Strategies with Curzon Public Relations Stories and Strategies https://storiesandstrategies.ca/

What do Tylenol, Jimmy Kimmel, and Disney all have in common?

They’re all caught in the crosshairs of public opinion this week.

On this episode hosts David Gallagher and Doug Downs are joined by B2B PR powerhouse Michelle Garrett to dissect a week of PR minefields. From President Trump’s dangerous misinformation about Tylenol and pregnancy, to the backlash and brand gymnastics following Jimmy Kimmel’s controversial monologue.

The trio also touches on the shifting global perception of American brands and how companies can (and must) navigate reputational risk in polarized times.

Listen For

5:42 What did President Trump say about Tylenol? And how should PR teams respond to misinformation?
14:52 Why did Jimmy Kimmel get pulled off the air, and what does it say about Disney’s PR strategy?
26:33 How can political polarization affect brand trust and corporate reputation?

Special Guest Michelle Garrett

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