The Knowing-Doing Gap: AI Ethics in Public Relations

There's a gap between knowing AI ethics and practicing them, and it's where reputations go to die. Research for PRSA's Board of Ethics and Professional Standards mapped it across 10 essential AI ethics competencies, from critical thinking and ethical judgment to privacy, accountability, and governance. The finding that stings most: critical thinking is both the most essential competency and one of the profession's biggest gaps. Communicators know the principles. They still fail to apply them ...