Synthetic Populations & Their Impacts on Public Relations

What if the best market research started by IGNORING what people say? What if, instead, you started modeling them based on proven behaviour? Right down to the regional level? And what if political polling was done this way too A new term is showing up in research and strategy circles with major implications for communicators: synthetic populations. This is not a cheap AI focus group. It is a data-built population model that reflects how people are distributed and behave at scale using h...