Susie Wiles and the Cost of Poor Media Strategy

What happens when a top political strategist forgets the rules of media engagement? This episode of The Week UnSpun strikes a nerve for PR professionals as Doug unpacks Susie Wiles’ widely criticized Vanity Fair interviews, where a lack of structure, message control, and audience awareness turned rare access into a strategic failure. It’s a masterclass in what not to do when the stakes are sky-high. Then, the conversation pivots to a claim that’s rippling through the industry in...