Social Media is OVERRATED!!

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline. But more and more leaders, PR pros, marketers, continue to rely on social media. Many think it’s just a matter of “going viral” or growing their following to the point they can be considered an influencer. None of that is impossible but maybe mor...