Snake Oil in the PR business? Say it ain't so...

According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows. Guest Michelle Garrett Garrett Public Relations, Columbus, Ohio [email protected] Send us a note about this episode. We'll reply and thank you on a...