REPLAY Accreditation vs Certification for Communications Pros

This replay comes from a conversation I had last week at PRSA ICON 26 in Orlando. Which is better accreditation? Or certification? This episode originally aired in October 2024. Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for communicatio...