It’s Groundhog Day in the Public Relations Industry

Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? We talk about getting a seat at the table, then sit quietly when we do. We debate metrics like we haven’t had decades to solve them. We celebrate awards for campaigns that often say nothing and change even less. We hold events that are same panel conversations… different year. Somewhere along the way, the industry built for cultural leader...