How to Respond to a Reputational Crisis

LANGUAGE IS CLEAN IN OPENING CLIP When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating. At the Oscars, Rock had made a joke about Smith's wife, Jada Pinkett Smith having a buzzed haircut. Pinkett Smith has spoken publicly about her diagnosis with alopecia, which can cause baldness. Husband Will promptly stood up, took to the stage, and slapped Rock in the face. There’s no question one moment can jeopardize ...