How to Pitch Micro Media (Like Podcasts)

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are two other examples. In the olden days (circa 1980) the most common way to promote your business was to buy advertising in macro media outlines – usually via a big PR firm. But technology and social trends have changed. Micro media outlets are gaining significance as...